It’s a problem that, in accordance with the American Academy of Dermatology, half of all girls will experience of their lifetimes—40% of them by the age of 40. Yet most products on the market nonetheless deal with hair loss as a primarily male affliction. Haircare model Virtue Labs launched its new Virtue Flourish line in April 2021, created specifically to deal with female hair thinning and hair loss. The line offers two regimens, together with one with minoxidil, the one FDA-approved ingredient for hair growth in ladies, and one other that’s 100 percent drug-free with a botanically based “density booster” for many who need to keep it pure. But maybe much more importantly, Virtue Labs—which has a celebrity fan base including Jennifer Garner and Reese Witherspoon—is shining a light-weight on the difficulty. The product was already making up 10% of Virtue’s complete business inside just months of its launch.
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